Cinnabon® has been serving up irresistible pleasure since 1985

World-famous for its ooey gooey cinnamon rolls, Cinnabon® delivers mouth-watering treats using the finest ingredients.

Cinnabon® was founded in Seattle by a father and son duo, who sourced the brands signature Makara® cinnamon, a rare cassia cinnamon from the Indonesian mountains. This offers a unique, warm aroma, and exceptionally indulgent taste Cinnabon® is so well known for. 

UK consumers have a high appetite for cinnamon flavoured bakery products: Cinnabon® already possesses a 78% brand recall amongst UK in-store bakery shoppers1, and 83% of respondents surveyed indicated they would purchase the Cinnabon® Doughnut and Cinnabon® Muffin². 

Cinnabon® Cinnamon Doughnut:​

Indulge in the ultimate treat with our Cinnabon® Doughnut – light, fluffy and infused with 16% signature Makara® cinnamon for rich, aromatic warmth in every bite. Finished with a generous swirl of velvety cream ​cheese flavour icing (13%) and crowned with crunchy cinnamon ​biscuit crumbs. This doughnut delivers the ultimate balance of sweet and spice.

Cinnabon® Cinnamon Muffin:​

Experience the comforting warmth of Cinnabon® Cinnamon Muffin, a soft, moist muffin infused with 16% signature Makara® cinnamon for a rich, aromatic flavour. Topped with a smooth layer of silky cream cheese flavour icing (13%) and finished with a delicate sprinkle of cinnamon biscuit crumbs.  This muffin delivers the ultimate balance of sweet and spice.

Cinnabon® Cinnamon Doughnuts and Muffins make very day moments that bit more joyful.

Cinnabon® Cinnamon Doughnuts and Muffins are perfect for sharing with friends and family, or for enjoying as an end of day treat.

Cinnabon® Cinnamon Doughnuts and Muffins are freshly prepared in store. Whether being enjoyed on-the go, at home, or as a small snack in between, our Cinnabon® fresh bakery range comes in packs of two, in convenient, branded packaging. Designed in the signature Cinnabon® blue, the range is sure to stand out on shelf, tapping into impulse purchase moments.​

In addition, our Cinnabon® fresh bakery range is suitable for vegetarians.

Dedicated marketing investment available

We support our range in the UK, with category leading activation to drive consumer awareness of Cinnabon® within fresh bakery.

CINNABON® and associated marks and logos are trademarks of Cinnabon Franchisor SPV LLC, used under license by Baker & Baker Products UK Limited © 2026. 

1 Vypr survey conducted 16.12.24, nat rep panel 

2 WSS product taste test conducted 18/09/2025