Created by passionate experts, our products unite premium ingredients, irresistible fillings, and contemporary flavors – all crafted with care to the highest quality standards. Rooted in bakery tradition and driven by innovation they are made for those who believe that everyday moments deserve something truly exceptional - Taste the exceptional.
Taste the exceptional
New Look
Same exceptionol taste
Premium Matters
Responding to consumer desire for indulgence
Indulgent without guilt: 76% say when indulging, they want to enjoy it without focusing too much on ingredients.
Everyday escapism: Treating moments, especially post-meal or for me-time, are rising across demographics.
Elevate the experience: Limited editions, premium formats and bold textures create excitement and justify a higher spend.
Taste is Essential: 80% of consumers say taste is the top factor when snacking, reinforcing the need to maintain quality rather than cutting costs on ingredients.
For whom?
Stressed Professionals reward-focused snacking
Gen Z & Millennials crave novelty, see indulgence as self-care
Sweet Lovers Worldwide growing appetite for cookies, chocolate, and biscuits
Unmatched Premium.
Exceptional taste. Distinctive character.
With uncompromising quality, inspiring recipes, and a focus on memorable experiences, every single product selected into our Premium Range is special.
Premium ingredients for an exceptional taste experience
Consistent quality made to Clean Label standards
Unique heritage - locally beloved hero products & topseller
Indulgent textures & superb flavours
Artisanal appeal for handcrafted product look
Trend-driven innovations with unique techniques e.g. double-filling, special toppings & rich inclusions
Black Label
A modern look. A strong brand. A clear message.
New Premium Look & Feel:
A sense of luxury and irresistible indulgence for discerning consumers enables higher margins
Same Proven Premium-Quality:
Your trusted and versatile sweet bakery range with artisanal look – rebranded and ready-to-serve
Exceptional Taste:
Trendy flavours & unique textures for unmatched indulgence
Drive Impulse Buys:
Impulse-driving POS tools and Social Media support to boost brand visibility
New Premium Packaging
A unique packaging that represents the quality of our range
Attracting Consumer
Store activation possibilities
Spark excitement & visibility: Use convincing visuals to grab attention and create buzz at the point of sale.
Trigger impulse buys: Place branded POS posters, table cards, and displays to encourage spontaneous purchases.
Showcase variety: Present a wide product selection and cross-category assortments to offer variety and increase buys.
Guide consumer decisions: Support your bakery display with clear signage and navigation to simplify decision-making.
Drive Exceptional Success
In your store
Tap into the indulgence trend with products that deliver standout taste, texture, and visual appeal - perfect for out-of-home enjoyment.
Offer a clearly defined premium segment that adds value and differentiation to your assortment.
Re-engage with consumers with a refreshed look & feel that signals innovation and quality.
Increase profitability: Exceptional products support premium pricing and margin growth