Shopping as an experience: how product presentation enhances enjoyment
Structure creates the desire to buy
68% of German consumers want a structured, visually appealing shopping experience. The organisation and presentation in your bakery or bakery department significantly influence how much your customers enjoy shopping. A well-thought-out arrangement of the products can awaken the desire to buy and helps customers to decide on delicious treats without much thought – ideal for bakeries that want to seduce with style and atmosphere.
Tempting impulse buys increase sales
More and more consumers are making spontaneous purchases – on a whim, as the latest NIQ study on the consumer situation shows. This means: present your products so seductively that they are simply impossible to resist. In your bakery, little delicacies such as freshly baked cookies or special snack variations can encourage customers to reach for them and sweeten their shopping experience.
Regionality and freshness create trust
With fresh, regional ingredients, you signal quality and closeness. Customers appreciate the original and authentic, because it inspires trust and conveys the feeling of doing something good for themselves and the region. Take advantage of this potential by relying on traceable origins and the best ingredients for your products.
Private labels as a premium choice
Private labels are becoming increasingly popular: 61% of consumers see them as a genuine alternative to well-known brands. Take advantage of this trend and create your own high-quality products that impress with quality and uniqueness – and inspire your customers with flavour and value for money.
More than just a purchase – an experience! Create a vibrant, inviting environment and showcase your products seductively to turn a visit to your bakery into a real experience. Delight your customers with a well-thought-out product presentation and create an atmosphere that not only whets the appetite for shopping, but also perfectly showcases the little everyday pleasures.
