Nuestro concepto de éxito en primera clase

Same exceptionol taste

Black Label Premium Bakery es la marca premium de productos de pastelería americana y tradicionales. Una gama premium especialmente desarrollada para conceptos de productos de alta calidad que complementan de forma óptima la gama clásica.

Black Label tiene una experiencia increíble como marca de productos premium consolidada y de éxito en diversas categorías de Baker & Baker en los mercados de la UE.

¿El secreto del éxito? Un gran interés por las preferencias y tendencias de los consumidores, una excelente presencia de marca, sabores, coberturas y rellenos exclusivos e inigualables, apoyados por una presentación llamativa con un packaging atractivo.

Premium Matters

Responding to consumer desire for indulgence

  • Indulgent without guilt: 76% say when indulging, they want to enjoy it without focusing too much on ingredients.

  • Everyday escapism: Treating moments, especially post-meal or for me-time, are rising across demographics.

  • Elevate the experience: Limited editions, premium formats and bold textures create excitement and justify a higher spend.

Taste is Essential: 80% of consumers say taste is the top factor when snacking, reinforcing the need to maintain quality rather than cutting costs on ingredients.

For whom?

  • Stressed Professionals reward-focused snacking

  • Gen Z & Millennials crave novelty, see indulgence as self-care

  • Sweet Lovers Worldwide growing appetite for cookies, chocolate, and biscuits

Aspecto tentador - sabor irresistible

Exceptional taste. Distinctive character.

Nuestros productos Black Label no sólo tienen un aspecto exclusivo, sino que también impresionan con un sabor superior gracias a nuestros ingredientes de primera calidad.

  • Los ingredientes cuidadosamente seleccionados garantizan un placer Black Label de máxima calidad

  • Múltiples rellenos y coberturas crean una explosión única de sabores

  • El tierno chocolate, el cremoso caramelo, los crujientes frutos secos o las jugosas frutas hacen que la experiencia sea aún más deliciosa.

  • Sabor auténtico sin conservantes ni aromas artificiales, garantizado por nuestras recetas Clean Label.

Black Label

A modern look. A strong brand. A clear message.

New Premium Look & Feel:

A sense of luxury and irresistible indulgence for discerning consumers enables higher margins

Same Proven Premium-Quality:

Your trusted and versatile sweet bakery range with artisanal look – rebranded and ready-to-serve

Exceptional Taste:

Trendy flavours & unique textures for unmatched indulgence

Drive Impulse Buys:

Impulse-driving POS tools and Social Media support to boost brand visibility

New Premium Packaging

A unique packaging that represents the quality of our range

Attracting Consumer

Store activation possibilities

  • Spark excitement & visibility: Use convincing visuals to grab attention and create buzz at the point of sale.

  • Trigger impulse buys: Place branded POS posters, table cards, and displays to encourage spontaneous purchases.

  • Showcase variety: Present a wide product selection and cross-category assortments to offer variety and increase buys.

  • Guide consumer decisions: Support your bakery display with clear signage and navigation to simplify decision-making.

Drive Exceptional Success

In your store

  • Tap into the indulgence trend with products that deliver standout taste, texture, and visual appeal - perfect for out-of-home enjoyment.

  • Offer a clearly defined premium segment that adds value and differentiation to your assortment.

  • Re-engage with consumers with a refreshed look & feel that signals innovation and quality.

  • Increase profitability: Exceptional products support premium pricing and margin growth

Also interested in retail and how you can reach premium shoppers?​

Please contact us