Graeme Williams

Chief Commercial Officer – UK

Graeme is responsible for leading all commercial activities and key accounts for Baker & Baker in the UK.

Graeme joined Baker & Baker in 2019, having previously worked as a national account manager for Princes Group in the UK.

Graeme was promoted to Baker & Baker’s senior management team in 2024, after holding the title of Senior Sales Director for UK key accounts. During his time at Baker & Baker, Graeme has played a key role in nurturing the business’s relationships with its large UK retail customers and driving growth across the UK in-store bakery category.

Graeme holds an honours degree in Sport Science with Psychology from Liverpool John Moores University.