The trend of escapism: little escapes from everyday life
Various studies show that the trend of escapism, the so-called little escapes from everyday life, has gained in importance in recent years. In particular due to global challenges and uncertainties. Escapism describes the need to escape reality and to treat yourself to special moments (FMCG Guru, FoodNavigator).
American cookies – a weekly treat in many households
Consumers also often reach for baked goods for such occasions. American cookies, which are consumed weekly in many countries, e.g. 23% of German and 36% of Austrian consumers (FMCG Guru – Fresh Bakery Overview 2024), are the perfect snack for these special moments of indulgence. Premium cookies, in particular, with high-quality ingredients and trendy flavour compositions, offer full enjoyment in many varieties.
An ideal sweet afternoon snack
This is also reflected in the positive market developments of American cookies. They are perfect for various sales channels, especially in supermarkets and QSRs. Perfectly packaged, easy to handle, simply an ideal sweet afternoon snack that delights every cookie lover and should not be missing from any baked goods portfolio.
Natural ingredients and certified quality
This development also does not stop at the trend of increasing demand for healthier snacks. It has been observed that customers are increasingly focusing on health-oriented products and the combination of classic flavours with functional ingredients such as proteins and fibres (Euromonitor – Top Global Consumer Trend; Mintel ‘Global Food and Drink Trends’). Products with natural ingredients and fewer additives are selling well, as are cookies with RSPO certification, clean label quality or, for several years, the trend towards vegan options.
Do you want your portfolio to offer variety and enjoyment too?
Offering American cookies in your range not only gives consumers special moments of pleasure, but also optimal snack options. Take a look at www.bakerandbaker.eu and discover our wide range of delicious cookies.
