Delightful snacks: how the generations snack today

Gen Z loves variety and exotic flavours

The young generation has its own tastes: 74% of Americans under 35 snack several times a day – a trend we are also seeing in Germany. Gen Z prefers snacks with exciting, international flavours and reaches for both classics such as chocolate and biscuits and innovative combinations. Products that combine popular brands and familiar ingredients – such as snack varieties with Oreo or Daim – hit the mark here and satisfy the desire for new taste experiences.

Snacks for quick enjoyment

For Generation Z, snacks must be available quickly and everywhere. These young, often busy consumers place a high value on convenience. Here, bakeries can score points by offering to-go products that can be taken directly – ideal for a small moment of indulgence in between.

Taste makes the difference

For the younger age group, taste is the main priority: a full 67% of 18- to 34-year-olds prioritise taste over convenience. This means that anyone who wants to appeal to this generation should focus on snack ideas that taste intense and authentic. A mix of popular classics and creative new flavours is an excellent way to meet the tastes of young consumers.

Gen X values reliability and clear benefits

Generation X prefers the familiar: they often stick with well-known brands and rely on dependable quality. Products that offer practical benefits such as nutritional information, portion control and a long shelf life are particularly in demand. Clear communication and transparent ingredients create trust and meet the desire for consistency.

Are you ready for the future of snacking?

Snacking is a trend that thrills every generation – and we have the right products for every age and taste. Be inspired by our most popular snacks and offer your customers exactly what they will love!