Ideal for Valentine’s Day, Mother’s Day, or just as a treat to share

• Eye-catching design
• Contains no artificial colours, flavours or preservatives
• Launched to support Baker & Baker’s customers during the current cost-of-living crisis

Baker & Baker, a leading European bakery products manufacturer, has launched a heart-shaped doughnut.  Ideal for Valentine’s Day, Mother’s Day, or just as a treat to share, the doughnut is yet another example of how Baker & Baker is supporting its customers during the current cost-of-living crisis.

The eye-catching heart doughnut has a super soft eating doughnut base with a pink strawberry flavoured icing and white sugar strand.  The doughnut contains no artificial colours, flavours or preservatives, and is suitable for vegans.

“Our recent cost-of-living research indicated it can no longer be business as usual for bakeries, food service operators and retailers if they want to remain competitive”, comments Helen Sinclair, UK marketing manager at Baker & Baker. “The heart-shaped doughnut will enable our customers to offer tasty treats to consumers which will be in demand on days such as Valentine’s Day and Mother’s Day.”

The thaw and serve heart doughnut has a three-day shelf life.  They are available immediately.

For further information, visit Baker & Baker (bakerandbaker.eu)